True North Legal Group is a community-centered law practice focused on serving the needs of the people of Northern Michigan. Our mission is clear – through world-class legal advocacy, we support and transform the lives of our clients, advance justice and fairness in the legal system, and work tirelessly to make Northern Michigan an even better place for all that call it home.
Our work involves “practice areas” like most law firms – small business startup and development, nonprofit legal advisement, veterans services, and so on. But it’s how we do our work that distinguishes us from every other law firm in this community.
At True North Legal Group, we are ruthlessly focused on five key values:
1) Client First, Community Focused.
At True North Legal Group, we put the needs and wants of our clients first. We prioritize finding and establishing ways to support and transform the lives of those that trust us with their legal issues. We engage with and listen to clients as they share the good, the bad, and the other of their individual circumstances. Our clients’ satisfaction is the leading metric of our success.
But in helping our clients, we do so with community in mind. We believe that any client’s individual success can ultimately contribute to the greater good of our Northern Michigan community. Likewise, our firm’s success should transform this region. Those that work at True North Legal Group are seen as role models and leaders in our community. We work tirelessly to make Northern Michigan a better place for all that call it home.
2) Relentless Pursuit of What’s Right
The legal process is rooted in a search for justice, and the team at True North Legal Group plays a critical role in the pursuit of what is right. We believe in the simple mantra to “do the next right thing.”
We take a deliberate, thorough approach to every matter — grounded in careful investigation, detailed legal research, and a clear understanding of the facts. While quick fixes or easy compromises may be tempting, they don’t always serve our clients' long-term interests. Our team is prepared to advocate in the boardroom, the courtroom, or the court of public opinion — wherever necessary to protect your mission, your reputation, and your future.
3) Consistent Communication
Clear, consistent communication isn’t just a value — it’s a standard we hold ourselves to in every client relationship. Drawing on our military background, we understand the importance of delivering timely updates, setting clear expectations, and maintaining open lines of communication.
We speak plainly and honestly about the legal issues at hand, and we ask our clients to do the same — sharing openly so we can advocate effectively. We know that many clients come to us during stressful or uncertain moments, and we never want them to feel left in the dark. That’s why we’re committed to being accessible, responsive, and proactive in our communication — so every client knows where they stand, what comes next, and that we’ve got their six.
4) Compassionate Approach
We approach each case with compassion. We understand that our clients are going through challenging times, and we harness the sympathy we have for our clients’ circumstances to deliver fantastic results. We know that approaching each case with compassion allows us to fully understand our clients and their stories, establish trust with all players in the legal system, build a case that helps us convey our client’s perspective, and maintain healthy perspective for what is the right result. We fundamentally believe that every human being is better than their worst circumstances and that each of us deserves the opportunity to achieve our goals and dreams.
5) Impeccable Integrity
Finally, and perhaps most importantly, we never make promises we cannot keep. At True North Legal Group, we are impeccable with our word. We believe our ability to achieve great results, including agreements that truly serve our clients’ best interests, begins with being men and women of our word. We want community members, business owners, judges, prosecutors, opposing counsel, mediators, and all others involved in the community and its legal system to know that, when we say something, our word can be believed. Our professional integrity is at the core of our professional identity.
If you want to work with a team that puts clients first but also focuses on community, values the relentless pursuit of what’s right, and offers consistent communication, a compassionate approach, and impeccable integrity, you’ll find them at True North Legal Group.