True North Legal Group is built from the vision of its founder, Josh Traeger. Throughout Josh’s life, a strong calling to help others motivated his professional ambitions. From his upbringing through his education, Josh consistently focused on serving his community. When he eventually graduated from law school as a Trial Advocacy Fellow, the calling to serve led Josh into the United States Air Force. For ten years, Josh served on active duty, traveling the world and handling some of the military’s most serious legal cases. During that time, he was awarded multiple Meritorious Service Medals for his dedication to justice and the rule of law. However, Josh’s military role required a great deal of travel, leaving him on the road and away from his family for more than 200 days per year. After ten years of service, Josh had lost the feeling of community and belonging that he and his family held dear. It was time to come home.
So, in 2022, the Traeger family relocated to Traverse City. With Michigan roots and family nearby, the Traegers always knew they would eventually call Northern Michigan home.
Arriving in Traverse City, Josh quickly found community and began searching for ways he could serve. He soon saw a need for a different kind of legal practice – one that focused exclusively on serving the needs of the people of Northern Michigan by delivering world-class legal advocacy. Backed by his decade of legal experience prosecuting and defending difficult cases in the military, and motivated by a deep desire to help those in his community, Josh launched True North Legal Group in 2024.